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Channel: Brand Identity – The Logo Smith
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Early Logo Drafts for the Hartford Whalers Logo Designed by Peter Good

This is the Hartford Whalers Logo Design, designed by Peter Good, which were an American professional ice Hockey team based for most of its existence in Hartford, Connecticut. The Hartford Whalers...

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Download the New Formula 1 Fonts: F1 Regular, F1 Turbo and F1 Torque

If, like me, you're a fan of the new Formula logo redesign, and specifically the 3 new F1 fonts: F1 Regular, F1 Turbo & F1 Torque, that were created for the new F1 brand identity, then you're in...

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Unrealised DC Metro Subway Map Designs by Massimo Vignelli

Unrealised DC Metro Subway Map Designs by Massimo Vignelli So this is all rather splendid! We get to see some of Massimo Vignelli Metro Subway Map ideas, even though they weren't actually used, it was...

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Rediscovering the Apple Corporate Identity Guidelines Notebook by Arun...

Rediscovering the Apple Corporate Identity Guidelines Notebook Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in...

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14-16 Page Logo & Brand Identity Guidelines Template for Download

  14-16 Page Logo & Brand Identity Client Guidelines Template for Download This version of my logo guidelines template, from my resources category, is a little heftier than previous, weighing in at...

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Who saw a Ghost on Halloween?

The post Who saw a Ghost on Halloween? appeared first on The Logo Smith.

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When a Non Paying Logo Design Client Refuses to Pay the Final Balance

When a Non Paying Logo Design Client Refuses to Pay the Final Balance it's always a real upset, and can cause untold hardships, both practically and emotionally. I've experienced more than my fair...

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Google My Business Website and Google Posts for The Logo Smith

The Logo Smith gets in on the Google My Business Website, and Google Posts, merry-go round; more social clutter, and SEO noise, to deal with. Google My Business Website Not to long ago I set-up my own...

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Hiring a Logo Designer: The Logo Smith is Taking on Clients

Hiring a Logo Designer: Time for some direct approach marketing, and advertising, due to some unexpected availability over the next few weeks. If you're looking to hire a very experienced (over 25...

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Brand Logo Mix Designed by Mike Stefanini from Atomike Studios

Brand Logo Mix, by Mike Stefanini, from Atomike Studios, is a fun look at how certain popular brand logos would look like on completely unrelated consumer brand items. How about: the Nike logo on a...

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How do you design a logo? Featured in NET Magazine

  How do you design a logo? Featured in NET Magazine This particular feature—bit like Tip's & Advice, and A Question for Graham—is titled: "How do you design a logo?", and @netmag asks a handful...

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Ray-Ban Brand Guidelines (Graphics Manual)

Ray-Ban Brand Guidelines (Graphics Manual) These Ray-Ban Brand Guidelines came to light whilst searching for new brand logos to index into my little side-project, Brand Legends: showcases, and...

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Fight the Fake WordPress Logo (Fauxgo)

Fight the Fake WordPress Logo (Fauxgo) In all the years I've been using WordPress I've never known about the Fake WordPress Logo, and indeed, this could even be really old outdated news. But it's news...

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Unofficial Wikileaks Rebrand Concept Designed by Luis Rocha

Unofficial Wikileaks Rebrand Concept Designed by Luis Rocha I'm sometimes a little hesitant when I'm sent something to give my opinion on, but in the case of this Wikileaks Rebrand Concept, designed...

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AT&T Bell Logo Redesign Pitch Video by Saul Bass 1969

AT&T Bell Logo Redesign Pitch Video by Saul Bass from 1969 The AT&T Bell logo for which Saul Bass did this marvellously meticulous 'video' pitch remained in commercial use till 1983. Saul Bass...

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Hiring a Logo Designer: The Logo Smith is Taking on Clients

Logo Designer for Hire: The Logo Smith is Taking on New Logo Design Clients Time for some direct approach marketing and advertising due to some unexpected availability over the next few weeks. If...

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Thoughts on Logo Design Longevity and Timelessness

Photograph Credit: https://unsplash.com/kazuend Thoughts on Logo Design Longevity and Timelessness One of the topics that a client will bring up prior to the commencement of a project is on Logo...

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Penguin Books Logo Design Evolution

Penguin Books Logo Design Evolution Recently Penguin Books celebrated the 80th anniversary of it's very popular range of paperback books. Like many famous logos with such a long history, Penguin Books...

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THX Deep Note Audio Logo Anthem, Logo & Eclipse Trailer Updated

THX's Deep Note Audio Logo Anthem, Logo & Eclipse Trailer Updated The Deep Note Audio Logo has been running in cinemas across the globe for over 30 years, and has to be one the most gratifying...

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Elance Logo Designer Plagiarises My Complete Logo Design Portfolio

Elance Logo Designer Plagiarises My Complete Logo Design Portfolio Sigh. It's not the first time that a so-called Logo Designer has had the audacity to use my 'entire' logo design portfolio as...

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